Resume

Heather Leszczewicz
Chicago, Illinois
hleszczewicz@gmail.com

WORK EXPERIENCE

Conagra Brands. Chicago, IL. August 2022 — Present
Recruitment Marketing and Employer Brand Manager

  • Built and launched Conagra’s first Recruitment Marketing and Employer Brand function, including strategy, activation, and implementation of the Employer Value Proposition (#DestinationConagra)
  • Manages enterprise-wide recruitment marketing efforts spanning corporate, early talent, and high-volume hiring; oversee messaging, photography, videography, and other talent attraction initiatives
  • Designs and maintains the Conagra Brands Global Careers Site, driving a 4x traffic increase at launch and sustaining 50%+ year-over-year growth
  • Develops and executes high-performing recruitment marketing campaigns with 50%+ open rates and 27% average click rates; enabled recruiters to build their own branded campaigns
  • Created a Recruitment Marketing Toolkit for hourly hiring, including customizable, plant-specific collateral
  • Revamped Early Talent and Campus Recruiting presence, modernizing collateral, swag, and technology engagement to elevate Conagra’s campus brand
  • Serves as Talent Operations SME for Phenom CRM: delivers training, resolves issues, and implements new tools (chatbot, interview scheduling, analytics)
  • Lead programmatic advertising strategy and budget to optimize high-volume recruiting
  • Partner with TA leaders, IT, and HRMS to integrate AI, automation, and self-service solutions into the recruiting workflow
  • Produces employer brand content for Conagra Brands’ social media channels highlighting life, culture, and hiring

Gallagher. Rolling Meadows, IL. September 2016 — August 2022
Global Recruitment Marketing Manager

  • Was initially brought in to support 6 recruiters in 1 US division which grew to support 100+ recruiters and business partners globally in 8 countries 
  • Created and launched Life At Gallagher social channels and #lifeatgallagher. Maintained an editorial plan and content strategy for publishing as a part of the Global Social Media Team 
  • Hosted a Talent Brand Ambassador Bootcamp which was attended by 600+ partners
  • Built all career websites utilizing Taleo and their Social Sourcing platform, which got 2 Million+ pageviews a year, and did the initial build of a new careers site on iCIMs
  • Managed email marketing campaigns through Talemetry CRM and Project managed the creation of 12 recruitment marketing videos including creative direction, storyboarding and interviewing
  • Analyzed analytics through Taleo, Power BI, Google Analytics and social listening tools to help with strategy and planning
  • In charge of talent digital advertising, including Google Display Ads, programmatic, social and paid media advertising, and owned vendor relationships with LinkedIn, Glassdoor, Textio and Indeed.
  • Sat on Gallagher’s Corporate Inclusion Roundtable and actively works with the DEI team on campaigns and inclusion celebrations

Make It Better Media • Winnetka, IL • August 2015 – September 2016
Social Media Manager

  • Managed the social media presence, including founder’s accounts, which included publishing content, graphics creation and network building
  • Compiled and analyzed metrics using Google Analytics and maintained SEO strategy
  • Oversaw online paid media efforts with budgets
  • Part of the editorial team that produced, edited and ran a daily website and 6-8 magazines/products per year
  • Worked closely with associate publisher, sales and edit staff to develop integrated ad packages and native advertising opportunities
  • Collaborated with art director on fashion and cover photoshoots
  • Worked with video production company, participating in concept through execution of all editorial and sponsored videos

Chicago Tribune • Chicago, Illinois • October 2014 – July 2015
Digital News Editor

  • Part of the suburban digital team, managing the online content and social media for six daily and more than 40 weekly publications
  • Working to transition and rebrand the suburban publications purchased from Sun-Times Media onto a new CMS
  • Creating and scheduling newsletters for six daily publications • Using Omniture and Chartbeat to direct traffic

News Editor

  • Continued role as Chicago Tribune acquired the Sun-Times suburban properties
  • Worked with the transitioning team to integrate more than 40 sections onto the CMS
  • Produced weekly print editions of four publications
  • Edited content
  • Managed a staff of reporters and freelancers

Wrapports/Sun-Times Media/Aggrego • Chicago, Illinois • August 2012 – October 2014

  • News Editor — In charge of the print edition and online presence, including social media and newsletters, for the Barrington Courier-Review, Buffalo Grove Countryside, Lincolnshire Review and Deerfield Review • Trained entire Pioneer Press staff on use of website CMS as the company transitioned to a new system • Managed a staff of reporters and freelancers • Edited and created content • Used Google Analytics to drive content and discover what readers are looking at • Curated content from local villages, organizations, schools and resident.
  • Community Content Manager — Manages a staff of community news managers and interns running websites and social media for 40 community websites • Assesses staff’s work, instills best practices, sets goals and KPIs • Handles the online content for the Barrington Courier-Review including all social media accounts • Compiles and analyzes pageviews and more using Google Analytics • Works with the print editors on story ideas and presentation • Creates new content • Helped to grow traffic and social media engagement by more than 100 percent across the network • Was part of the team that worked to rebrand, redesign and relaunch the Sun-Times Media Local websites • Led the effort to reinstate daily and weekly newsletters
  • Community News Manager – Managed daily online content for four publications• Ran the social media accounts, including Twitter and Facebook, for the four publications • Curated content from local villages, organizations, schools and residents to publish online • Worked with the print editors on story ideas and story presentation • Created content including guides, feature articles, news briefs and photo galleries
  • Digital Editor/News Producer: Digital and Features – Managed online content daily for the news, entertainment and lifestyles sections on 34 newspaper websites for the Pioneer Press and Lake County News-Sun • Ran social media accounts, including almost 30 Facebook pages, 34 Twitter handles and a Pinterest page • Edited articles written by freelance journalists and staff • Wrote features and entertainment articles as well as a bi-monthly DIY column called Homespun • Edited video that ran in conjunction with articles • Provided training for staff in social media, using equipment and taking photos and video • Editor of six weekly Preview editions which were mailed to community members in Northbrook, Lake Forest, Highland Park, Barrington, Hinsdale/Clarendon Hills and the La Grange/Western Springs/Burr Ridge area • Was a part of the Pioneer Press management team

AWARDS AND HONORS

  • Talent Marketer of the Year Finalist at the Talent Experience Awards, March 2025
  • Career site recognized and rated highly as part of State of Candidate Experience Report since 2023
  • Work recognized by the Candidate Experience Awards (CandEs) by Talent Board/ERE Media 2023, 2024, 2025
  • Inspirational Solo Talent Brander of the Year, Talent Brand Alliance, September 2023

LEADERSHIP

  • Talent Marketing Board chair for Conagra Brands June 2023 — Present
  • Talent Brand Alliance Board Member in charge of Knowledge Base. November 2020 — October 2022

EDUCATION

  • People Analytics for Recruitment Rally Recruitment Marketing
  • Certified Employer Brand Strategist Human Magic
  • Bachelor of Arts Degree, Journalism Marquette University

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